Colin White

I started my career as a software engineer and founder before moving into marketing. That builder’s mindset still drives how I work: technical, systems-oriented, and focused on creating growth engines that scale.

Over the past decade, I’ve helped B2B SaaS companies find product-market fit, build marketing machines, and turn them into revenue. My perspective combines engineering foundations with marketing fundamentals and leadership, making me as comfortable with code and data as with positioning, messaging and campaigns.

Now, I'm focused on how AI can help companies build their GTM. That means focusing on GTM engineering, automation and enableming marketing teams to use AI effectively in their day-to-day.

The result is a marketing org that feels 3x larger than it is. Scaling smarter, moving faster, and building a durable advantage over others still stuck in manual mode.

If you're interested in learning more about how GTM engineering and AI automation can help your company, reach out.